Your Intended Audience Must Be Able to Physically See Your Content
Determine the Proper Size for Your Display
If your audience cannot read your message, you have no chance to influence or connect with their emotions. While hardware choices today are very simple compared to years past, an organization must still adhere to some very basic rules of physics to make that emotional and cognitive connection. The display surface, which can be anything from a small touch panel to a large outdoor LED sign, must be big enough for a person to engage without strain. Your surface must also be of sufficient quality for a person you want to influence to see and have an emotional response. You must understand and respect the 4-6-8 rule for viewing distance as it applies to the height of the DDS surface.
Determine the Proper Dwell Time for Your Content
You must understand dwell time Read More